Fly is a little known mobile brand that operates in several countries worldwide. Founded in 2003, Fly is controlled by Meridian Mobile Private Limited headquartered in London. Fly mobiles are currently available in 25 countries including France, Germany and Nigeria. As regards market leadership, Fly counts Russia, Ukraine and Kazakhstan as its strongholds, elsewhere, Fly has met with lukewarm success. In India, Fly made its debut in the year 2006 but is yet to make any significant breakthrough.